grow and operate with ease

W3 Counsel is a boutique law firm representing innovative and emerging technology companies in their go-to-market legal matters.

 

We seamlessly blend business acumen, data privacy and IP expertise with mastery of drafting, structuring, and negotiating core agreements to supercharge all legal aspects of commercializing products and services.

We have extensive experience with:

  • Data analytics and other data intelligence (including AI and IoT)

  • Data licensors, data resellers, and data aggregators

  • Subscription-based B2B and B2C products and services

  • Data-driven transportation and mobility services

  • Blockchain-based products and services

  • Marketplace and decentralized community platforms

  • Innovative consumer products

Our Services

  • GTM of B2B Products

    Build a scalable, efficient legal framework designed to accelerate your sales and GTM function with less legal friction. Implement playbook strategy of market-standard positions to close deals at volume and exceed your revenue targets.

  • Channel Partnerships

    Expand your revenue base through reseller, referral, agency, sponsor, and other strategic partnerships. Use the optimal legal framework and market-standard positions to reduce friction and increase revenue.

  • Commercialize B2C Products

    Put in place scalable user terms to protect you from liability as a provider. Build out community guidelines, marketplace terms, releases, and other consumer policies and notices appropriate to your product or service.

  • IP and Technology Licensing

    License and monetize intellectual property with robust legal agreements. Navigate complex negotiations to achieve optimal terms for your business. For open source software, understand and mitigate your licensing exposure.

  • Vendor Procurement

    Take a targeted approach to reviewing and approving agreements with vendors, suppliers, consultants, and other service providers. Account for contract value, relevant legal risk, and other considerations so your legal spend is appropriate for each vendor.

  • Data Privacy Advising

    Confidently sail through investor privacy due diligence and commercial contract negotiations with market-standard data agreements, impact assessments, privacy notices and other policies. Implement privacy forward best practices in your day to day operations.

  • AI Transactions

    [Coming soon!]

Case Studies
 

“I have worked at many SaaS companies in my career, and Catherine is by far the best outside counsel I have worked with. Highly recommend.”

— Cailen Dsa, VP of Sales